A Marketing Lesson From MythBusters
As most of you know, my favorite show of all time is MythBusters. The show is absolutely fantastic because it incorporates wild and crazy inventions, explosions and a good dose of learning thrown in for good measure. MythBusters is essentially a show that takes common myths that we all tend to believe, and puts them to the real world test. They do this with their special effects knowledge and a good team of inventors, hobbyists and technicians that can aid them on their journey, and [...]
Social Media in Business – How To Get Started
Social media is the hot stuff right now. You hear about it in the news, your SEO guy is talking about it and your friends, relatives, kids and pretty much everyone you know is using it. These days your car can access your Facebook newsfeed, and your phone can automatically check you in to wherever you are and tweet about it. Of course, anywhere there’s people, there’s potential, so how do you effectively use social media for your business? I think everyone at this point [...]
What Are You Worth An Hour?
In today’s fast-paced world, the entrepreneurial minded are always looking to do two things with their business: do it faster, and do it cheaper. Those two concepts alone are enough to found an entire business on, yet small businesses everywhere continue to do time-consuming and exhaustive tasks themselves, because they want to “Save Money”. Here’s the thing about saving money though: just because you saved a dollar, doesn’t actually mean you saved a dollar. Confused yet? Let me explain. In the business world, everybody has [...]
How An Editor Can Kill Your Content
You may not consider yourself a writer, but let’s face it: all of us who have started anything online have probably at some point written content of some sort. Some of you may have written articles, stories or even digital books, and some of you may even be professional writers. Regardless of your experience, we can all agree on one thing: that feeling that you get at the end of the writing process is awesome. That sigh of relief and accomplishment comes all too soon [...]