Your Vision – The Most Critical Aspect in Business
What is a vision? We often think of the word vision as a future-telling dream or our definitive goal in life. How often do you think of a vision in terms of your business though? How many times have you actually sat down and thought about your purpose as a business and your objective for the future. Most business owners skip this part and jump right into the action – a move that can prove fatal later on down the line. You need a vision in your organization [...]
The 5 Most Overlooked but Essential Marketing Tactics
Everybody and their mother thinks they know about marketing and everyone likes to jump on the bandwagon for “the next big thing.” That’s great and all, but what ends up happening is that you’re just sitting on a bandwagon with all the people you’re in competition with, and that takes time away from being with your customers. Plus bandwagons are slow…try a Ferrari or something. Anyway, I’ve listed below some of the most essential marketing tactics in the industry that are often overlooked by both [...]
The 5 Most Useless Marketing Tactics
The internet is a big place. When you have a big place, you are generally dealing with a lot of people. Anywhere you gather a lot of people there is bound to be a ton of information floating around. When you throw in misinformation, misunderstanding and good old human ego into the mix, you get a ton of incorrect information. That’s what this post is about: the 5 marketing tactics that are an absolute waste of your time. I’ve assembled this list over my countless [...]
3 S’s of Client Compatibility
Anyone just starting out, or even those that have been around the block a few times often end up spending a lot of time with clients that are…well…duds. Let’s face it, we don’t necessarily want to take the time out of our day to meet with someone, tell them a whole bunch of stuff, and please them if there nothing in it for us. There’s nothing wrong with that either – sometimes you just have to be selfish. You have to pay rent, buy food [...]