Why Bad Reviews are Good For Business
We’ve all done it. We’ve all scoured the internet for our name or our business name and meticulously went through the search results, looking for anything at all that relates to us. When it finally happens, it’s a sudden blow to the chest, and your heart seems to sink into the quicksand of your stomach. Someone left a bad review. WHAT IF PEOPLE SEE IT?!?!? Following the discovery, it’s almost like a panic state that you enter into. You wish you would’ve treated them better, [...]
How to Ignore Your Customers (and have them love you for it!)
Let’s be honest: customers aren’t always right. In fact, the old saying that “the customer is always right” might be the most wrong thing ever written. So how could something so wrong, be adopted so widely as right? How can something that feels like the right thing to do actually end up severely limiting your business down the line? And how is it that I seem to be the only person on earth to see this huge inconsistency in business? Well, I’m not. In fact, [...]
How to Eliminate Uncertainty and Predict the Future
Sometimes, things don’t go according to plan. Sometimes, things happen that seem so far out of your control, you don’t feel like you are in the driver’s seat of your life or your business. And sometimes, that actually is the case. But most of the time the future can be anticipated and controlled in a predictable way. There are those of us that run our business like the Wild West, and as my good friend Kelly McRae would say, they like to “Shoot from the [...]
How To Find Your Social Media Sweetspot
Over my many years of social media experience, I’ve learned a thing or two. I’ve been on it since the dawn of time, and I’ve watched it grow and thrive just as I’ve done in my own life. I’ve posted everything from short and witty remarks, to book-long manifestos in my digital world, and some have been embraced while others fall through the cracks. So what is it then that defines whether or not a post onto a social media outlet has an impact? What’s [...]
Social Media and Brand Power
There has been quite a bit of controversy about just how much advertising on Facebook and Twitter actually is. Many argue that social media as a whole is completely useless and that any business investing in it as a form of customer acquisition is losing money. And guess what? I agree. Social media wasn’t built to help you get customers. It wasn’t built around business. It wasn’t even built around outreach…It was built on one thing: social interaction. Social media is designed to make it [...]