5 Reasons Why Good Deals are a Bad Idea
We all like a good deal. We all love that crazy promotion that happens every once in a while that gets us all excited to run out of the house and save some cash on that new pair of pink fuzzy car seats that come with free mirror dice. Wait…anyone? No? Just me then… Deals are a part of business. Discounts are often a big part the small business marketing strategy as well. I’ve got some news for you though; discounting your product or service [...]
What Does Your Customer *REALLY* Want?
As business owners and entrepreneurs, we like to think were awesome. We’ve been through a lot, up, down and sideways. We know our business inside out, so why wouldn’t we know what the customer wants? The truth is, if you do know your business as good as you think you do, you probably have a good idea of what your customer wants. The other truth is, you probably don’t know your business as good as you think you do. Knowing the ins and outs of [...]
Website Suck Syndrome – Are You Infected?
Let’s face it, your website is sick, and not in that hipster good way (screw those cool kids). I mean your website is sick as in its sweating away value and coughing out customers. It needs someone to help. That’s something that unfortunately I have to say to clients all too often. Why? Why does it suck? How can it suck when it looks so pretty? Well, Website Suck Syndrome actually has nothing to do with the way your site looks. There are beautiful sites [...]
Stopping the SOPA Bill and the #BlackOutSOPA Protest
As some of you may have noticed, Web Vitals went completely dark yesterday in an organized protest against the Stop Online Piracy Act and the Protect IP Act, or SOPA and PIPA for short. If these bills pass, intellectual property holders can literally take down your domain name or any social media accounts that you have and control them. To be honest, it’s ridiculous that something like this would even be considered. It’s such a blatant violation of freedom of expression disguised as something that [...]
QR Code Chaos – Why You’re Using Them Wrong and How to Fix It
The state of technology these days is astounding. The things we are capable of with a little square box and superphone makes my jaw drop. These little squares, the things most people call QR codes are everywhere, and they aren’t going anywhere any time soon. The technology is brilliant, and how it is implemented into every smartphone is awesome. There’s just one problem: how people use them. See there’s nothing wrong with the concept, or even the function of the technology. The chaos instead comes [...]