9 Ways to Optimize Images for Google
Everyone and their mother tells you how to optimize your website or blog for a keyword, but how many share with you how to rank images? Images are pretty important, because a lot of people look for images on a subject and find articles on the subject on accident. It can add up to a good amount of traffic, and I know I get a lot of people visiting my articles from Google image search. Here is my top 6 list of how to optimize [...]
Why Google Eats the Yellow Pages for Lunch
The yellow pages are dead. We all know that. It’s like the elephant in the room…it like that gigantic unspoken fact that everyone knows but no one says. Yellow pages, uhhhh, sure, I guess I’ll take a copy. The fact of the matter is that we live in a digital world, with digital things. Digital things work faster than print things. In today’s fast paced world, you need a fast paced solution. And the yellow pages it seems, is prey for the behemoth we call [...]
Is Social Media Right For Your Business? 4 Questions to Decide
If you’ve been reading my stuff for more than a few seconds, you probably know how anti-logo I am on social media channels. Big businesses trying to use social media for direct marketing just doesn’t work, because people don’t want to be interrupted. Luckily though, I work with small businesses and I’m here to help you with how to effectively use your social channels to improve people’s lives. The issue though, is this: sometimes your business just isn’t right for social media. It’s nothing personal, [...]
The Personal Brand: How Personal Should you Get?
A personal brand is a powerful beast. When unleashed on the world with passion and motivation ready to change it, you can very quickly gain the momentum you need to build an enterprise. But a personal brand has to be just that: personal, and to some this can be scary. We live in a social world, and very recently we have witnesses the backlash from social channels that reject a person or a statement, and its not pretty. So a personal brand is powerful, but [...]
Reputation Management – 5 Steps to Positive When People Talk Negative
Anybody who’s anybody has gotten bad press. It just happens. You can have the best product or service in the world, but it seems that there is always one disgruntled person for every do-good company. It’s not your fault though, you’ve spent the time to build your brand and your company and you wished the best for it. The kind of paradox here is that the bigger you get and the more people you spread your great stuff too, the more likely it is to [...]
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