A Fifteen Second Follow-Up Could Increase Business 15%
I know. It sounds like a Geico commercial. No I won’t save you 15% or more on your car insurance, but I will let you in on a little secret that I’ve learned over the years that has made a major impact in my own business. It’s a little edgy, I’m not sure if some of you are actually ready to read this, so prepare yourselves if you aren’t. I’ll start with a little history to ease you into the big news. Here goes: That [...]
3 Things That Could Be Killing Your Business Online
Let’s face it. When it comes to how people can improve a business, sure they get excited, but fixing something that’s broken in a business just isn’t as motivating as implementing new ideas. It’s a lot easier to convince someone to try something new to make money than it is to convince them to fix something that is losing money. Fixing isn’t as exciting as building. With that in mind, I put together a simple list of 3 of the things that I see most [...]
Speak Unique: 3 Ways to Stand Out in a Sea of Marketing Noise
Lets face it. There are a LOT of businesses out there. Whatever industry you’re in, chances are there is some sort of competitor out there. The thing is, you have to market your business and attract the same people they do. When you think about the large scale of the entire globe, suddenly you’re just another fish in the sea. Lucky for you though, there are a few ways to stand out from the crowd. Ive listed three of the best ones below, but there [...]
Yes, I have standards: 3 Reasons I won’t do business with you
Most people in marketing, especially within the professional services arena are actively looking for clients. Some of them are so into client acquisition that they will literally take on anyone. Sucks for them. See, not all clients are good. And it’s not just for financial reasons either. I’ve had people that want to pay me a lot of money to work with them, but they don’t match my criteria. Of course, it’s a hard situation when you have to reject someone. It’s even harder when [...]
7 Don’ts for Brands on Social Media
We’ve all heard about social media by now. In fact, you probably are reading this post because of a link posted on a social channel. The internet itself has adapted and allowed us to connect with each other in real time and be…well, social. The problem we are facing now is that entities, not people, are making the jump into our social arena. A system that was designed for people to connect with people is now being used by brands to connect with people, and [...]
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