Information Flow: How to Utilize Insight to Gain Influence
What we are witnessing in our world today is an unmistakable pattern: our world is focused around information flow. We are connected on smartphones, tablets, computers, televisions and game consoles nearly 24/7. Everywhere we go, we are connected to a world of information flow. With more and more real-time tools popping up like facebook and Twitter, access to information is even more critical, and it is becoming an integral part of our society as a whole. Your business may or may not focus around sharing [...]
The Perception of Value
We all know what value means. We all understand the concept of something being valuable in our lives. So then, how exactly do we determine what is valuable and what isn’t? Not many people can answer that question, and it’s no surprise really because it’s not something we think about on a daily basis. But what if I told you that the same thing applies to your customer? What if your customer only buys a product or service because they think it’s valuable? At that [...]
5 Reasons Why Good Deals are a Bad Idea
We all like a good deal. We all love that crazy promotion that happens every once in a while that gets us all excited to run out of the house and save some cash on that new pair of pink fuzzy car seats that come with free mirror dice. Wait…anyone? No? Just me then… Deals are a part of business. Discounts are often a big part the small business marketing strategy as well. I’ve got some news for you though; discounting your product or service [...]
What Does Your Customer *REALLY* Want?
As business owners and entrepreneurs, we like to think were awesome. We’ve been through a lot, up, down and sideways. We know our business inside out, so why wouldn’t we know what the customer wants? The truth is, if you do know your business as good as you think you do, you probably have a good idea of what your customer wants. The other truth is, you probably don’t know your business as good as you think you do. Knowing the ins and outs of [...]
Website Suck Syndrome – Are You Infected?
Let’s face it, your website is sick, and not in that hipster good way (screw those cool kids). I mean your website is sick as in its sweating away value and coughing out customers. It needs someone to help. That’s something that unfortunately I have to say to clients all too often. Why? Why does it suck? How can it suck when it looks so pretty? Well, Website Suck Syndrome actually has nothing to do with the way your site looks. There are beautiful sites [...]
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