What Does Your Customer *REALLY* Want?
As business owners and entrepreneurs, we like to think were awesome. We’ve been through a lot, up, down and sideways. We know our business inside out, so why wouldn’t we know what the customer wants? The truth is, if you do know your business as good as you think you do, you probably have a good idea of what your customer wants. The other truth is, you probably don’t know your business as good as you think you do. Knowing the ins and outs of [...]
The Price Point Paradox
We’ve all seen it. Those super high prices that make no logical sense whatsoever. When we pass by them we laugh. No one would ever pay that much for THAT thing…would they? Its a combination of humor and curiosity. 98% of you believes that whoever is selling the product in question is crazy, but that other 2% urks you to find out the truth. Why? Why is it priced that high? It doesn’t make sense. Well my friends, I’ve got some news for you. Sometimes on this bizarre planet we call Earth, crazy prices do sell product. [...]
Your Vision – The Most Critical Aspect in Business
What is a vision? We often think of the word vision as a future-telling dream or our definitive goal in life. How often do you think of a vision in terms of your business though? How many times have you actually sat down and thought about your purpose as a business and your objective for the future. Most business owners skip this part and jump right into the action – a move that can prove fatal later on down the line. You need a vision in your organization [...]
3 S’s of Client Compatibility
Anyone just starting out, or even those that have been around the block a few times often end up spending a lot of time with clients that are…well…duds. Let’s face it, we don’t necessarily want to take the time out of our day to meet with someone, tell them a whole bunch of stuff, and please them if there nothing in it for us. There’s nothing wrong with that either – sometimes you just have to be selfish. You have to pay rent, buy food [...]
Strategy in a Random World
So what’s the first thing you think you need to start a business? A unique idea you say? While I’ll admit an idea is a big part of any venture, it is actually not a critical part of a successful business. There are plenty of less that unique business that do extremely well, so what separates them from you? The difference is in the strategy. When most people start a business, they like to jump into it head first. After all, they have this amazing [...]