A Fifteen Second Follow-Up Could Increase Business 15%
I know. It sounds like a Geico commercial. No I won’t save you 15% or more on your car insurance, but I will let you in on a little secret that I’ve learned over the years that has made a major impact in my own business. It’s a little edgy, I’m not sure if some of you are actually ready to read this, so prepare yourselves if you aren’t. I’ll start with a little history to ease you into the big news. Here goes: That [...]
3 Things That Could Be Killing Your Business Online
Let’s face it. When it comes to how people can improve a business, sure they get excited, but fixing something that’s broken in a business just isn’t as motivating as implementing new ideas. It’s a lot easier to convince someone to try something new to make money than it is to convince them to fix something that is losing money. Fixing isn’t as exciting as building. With that in mind, I put together a simple list of 3 of the things that I see most [...]
Yes, I have standards: 3 Reasons I won’t do business with you
Most people in marketing, especially within the professional services arena are actively looking for clients. Some of them are so into client acquisition that they will literally take on anyone. Sucks for them. See, not all clients are good. And it’s not just for financial reasons either. I’ve had people that want to pay me a lot of money to work with them, but they don’t match my criteria. Of course, it’s a hard situation when you have to reject someone. It’s even harder when [...]
The Apple Effect: How to Sell Bacon to a Pig
Apple is the role-model for every tech company in existence. Over the years, Apple has gone from near bankruptcy to and industry behemoth that is sitting on a pile of cash bigger than the United States Government. There is no doubt it is a force to be reckoned with. Every time a new apple product is released people head out to social media outlets to shout their excitement to the world. People tweet on Twitter, update on Facebook, and every tech blog scrambles to cover [...]
What Does Your Customer *REALLY* Want?
As business owners and entrepreneurs, we like to think were awesome. We’ve been through a lot, up, down and sideways. We know our business inside out, so why wouldn’t we know what the customer wants? The truth is, if you do know your business as good as you think you do, you probably have a good idea of what your customer wants. The other truth is, you probably don’t know your business as good as you think you do. Knowing the ins and outs of [...]
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