Speak Unique: 3 Ways to Stand Out in a Sea of Marketing Noise
Lets face it. There are a LOT of businesses out there. Whatever industry you’re in, chances are there is some sort of competitor out there. The thing is, you have to market your business and attract the same people they do. When you think about the large scale of the entire globe, suddenly you’re just another fish in the sea. Lucky for you though, there are a few ways to stand out from the crowd. Ive listed three of the best ones below, but there [...]
Information Flow: How to Utilize Insight to Gain Influence
What we are witnessing in our world today is an unmistakable pattern: our world is focused around information flow. We are connected on smartphones, tablets, computers, televisions and game consoles nearly 24/7. Everywhere we go, we are connected to a world of information flow. With more and more real-time tools popping up like facebook and Twitter, access to information is even more critical, and it is becoming an integral part of our society as a whole. Your business may or may not focus around sharing [...]
5 Reasons Why Good Deals are a Bad Idea
We all like a good deal. We all love that crazy promotion that happens every once in a while that gets us all excited to run out of the house and save some cash on that new pair of pink fuzzy car seats that come with free mirror dice. Wait…anyone? No? Just me then… Deals are a part of business. Discounts are often a big part the small business marketing strategy as well. I’ve got some news for you though; discounting your product or service [...]
QR Code Chaos – Why You’re Using Them Wrong and How to Fix It
The state of technology these days is astounding. The things we are capable of with a little square box and superphone makes my jaw drop. These little squares, the things most people call QR codes are everywhere, and they aren’t going anywhere any time soon. The technology is brilliant, and how it is implemented into every smartphone is awesome. There’s just one problem: how people use them. See there’s nothing wrong with the concept, or even the function of the technology. The chaos instead comes [...]
Why Bad Reviews are Good For Business
We’ve all done it. We’ve all scoured the internet for our name or our business name and meticulously went through the search results, looking for anything at all that relates to us. When it finally happens, it’s a sudden blow to the chest, and your heart seems to sink into the quicksand of your stomach. Someone left a bad review. WHAT IF PEOPLE SEE IT?!?!? Following the discovery, it’s almost like a panic state that you enter into. You wish you would’ve treated them better, [...]
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