5 Reasons Why Good Deals are a Bad Idea
We all like a good deal. We all love that crazy promotion that happens every once in a while that gets us all excited to run out of the house and save some cash on that new pair of pink fuzzy car seats that come with free mirror dice. Wait…anyone? No? Just me then… Deals are a part of business. Discounts are often a big part the small business marketing strategy as well. I’ve got some news for you though; discounting your product or service [...]
QR Code Chaos – Why You’re Using Them Wrong and How to Fix It
The state of technology these days is astounding. The things we are capable of with a little square box and superphone makes my jaw drop. These little squares, the things most people call QR codes are everywhere, and they aren’t going anywhere any time soon. The technology is brilliant, and how it is implemented into every smartphone is awesome. There’s just one problem: how people use them. See there’s nothing wrong with the concept, or even the function of the technology. The chaos instead comes [...]
Why Bad Reviews are Good For Business
We’ve all done it. We’ve all scoured the internet for our name or our business name and meticulously went through the search results, looking for anything at all that relates to us. When it finally happens, it’s a sudden blow to the chest, and your heart seems to sink into the quicksand of your stomach. Someone left a bad review. WHAT IF PEOPLE SEE IT?!?!? Following the discovery, it’s almost like a panic state that you enter into. You wish you would’ve treated them better, [...]
SEO in 3 Simple Steps
SEO is just one of those things… You think you need it, everyone tells you your website needs it, and you see all of these companies claiming they do all of this different stuff that you know nothing about. Not to mention the price points are all over the map. Contrary to popular belief though, SEO isn’t that complicated, and Ill prove it to you. In my book, SEO comes down to three critical components (not 18 million) and were going to go over them [...]
The 5 Most Overlooked but Essential Marketing Tactics
Everybody and their mother thinks they know about marketing and everyone likes to jump on the bandwagon for “the next big thing.” That’s great and all, but what ends up happening is that you’re just sitting on a bandwagon with all the people you’re in competition with, and that takes time away from being with your customers. Plus bandwagons are slow…try a Ferrari or something. Anyway, I’ve listed below some of the most essential marketing tactics in the industry that are often overlooked by both [...]