7 Reasons Why You Should Never Ever Read This Post
A lot of times I write posts designed to get people to read, but this time I am specifically asking you *NOT* to read this. I’ve even went as far as listing seven reasons why, many of which are ridiculous. So whatever you do, you should not read this post. Don’t even look at the page, because I’m asking you not to read it. #1) It Has an Edgy Title: Designed to Intrigue We always see the big dogs talk about ‘catchy titles’ and being [...]
The Perception of Value
We all know what value means. We all understand the concept of something being valuable in our lives. So then, how exactly do we determine what is valuable and what isn’t? Not many people can answer that question, and it’s no surprise really because it’s not something we think about on a daily basis. But what if I told you that the same thing applies to your customer? What if your customer only buys a product or service because they think it’s valuable? At that [...]
How to Ignore Your Customers (and have them love you for it!)
Let’s be honest: customers aren’t always right. In fact, the old saying that “the customer is always right” might be the most wrong thing ever written. So how could something so wrong, be adopted so widely as right? How can something that feels like the right thing to do actually end up severely limiting your business down the line? And how is it that I seem to be the only person on earth to see this huge inconsistency in business? Well, I’m not. In fact, [...]
How to Eliminate Uncertainty and Predict the Future
Sometimes, things don’t go according to plan. Sometimes, things happen that seem so far out of your control, you don’t feel like you are in the driver’s seat of your life or your business. And sometimes, that actually is the case. But most of the time the future can be anticipated and controlled in a predictable way. There are those of us that run our business like the Wild West, and as my good friend Kelly McRae would say, they like to “Shoot from the [...]
Teamwork Tactics – How to Get Shit Done
Imagine for a second that you are stopped dead on the freeway. You’re stuck in the heat of the summer. You can feel the heat radiate up from the sizzling concrete, and a drip of sweat pours down from your forehead determined to burn the edge of your eyeball with its salt content. You wonder why you’re sitting in traffic. Like seriously…you’re on a 5 lane massive highway with tons of room, yet you’re sitting completely still. It’s obvious that had you waited just an [...]
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