Is Social Media Right For Your Business? 4 Questions to Decide
If you’ve been reading my stuff for more than a few seconds, you probably know how anti-logo I am on social media channels. Big businesses trying to use social media for direct marketing just doesn’t work, because people don’t want to be interrupted. Luckily though, I work with small businesses and I’m here to help you with how to effectively use your social channels to improve people’s lives. The issue though, is this: sometimes your business just isn’t right for social media. It’s nothing personal, [...]
How to Ruin Social Media and Make Everyone Hate You
Since the dawn of time…err…Facebook, people have flocked to social media as “the next big thing” and continuously talked about it as if it were the end-all of marketing. As more people flocked to this new medium, we witnessed the snowball effect in action; that is, as something gains popularity, the speed at which it gains popularity increases, resulting in it gaining even more popularity even faster. We now live in a world where “Social Media” is the buzzword, and everyone on earth that runs [...]
How To Find Your Social Media Sweetspot
Over my many years of social media experience, I’ve learned a thing or two. I’ve been on it since the dawn of time, and I’ve watched it grow and thrive just as I’ve done in my own life. I’ve posted everything from short and witty remarks, to book-long manifestos in my digital world, and some have been embraced while others fall through the cracks. So what is it then that defines whether or not a post onto a social media outlet has an impact? What’s [...]
Social Media and Brand Power
There has been quite a bit of controversy about just how much advertising on Facebook and Twitter actually is. Many argue that social media as a whole is completely useless and that any business investing in it as a form of customer acquisition is losing money. And guess what? I agree. Social media wasn’t built to help you get customers. It wasn’t built around business. It wasn’t even built around outreach…It was built on one thing: social interaction. Social media is designed to make it [...]
The Top 5 Business Uses for Social Media
Social Media is the big thing right now. If you’re not involved in it, you’re just not one of the cool kids, plain and simple. Everyone tells you that you need a Facebook fan page, a Twitter account and all of this other stuff that you really don’t have time for. They got you thinking though…if everyone is doing it, there might actually be some major advantage to it that you must be missing…right? Well yes there is, but only if you do it right. [...]
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