How To Find Your Social Media Sweetspot
Over my many years of social media experience, I’ve learned a thing or two. I’ve been on it since the dawn of time, and I’ve watched it grow and thrive just as I’ve done in my own life. I’ve posted everything from short and witty remarks, to book-long manifestos in my digital world, and some have been embraced while others fall through the cracks. So what is it then that defines whether or not a post onto a social media outlet has an impact? What’s [...]
Social Media and Brand Power
There has been quite a bit of controversy about just how much advertising on Facebook and Twitter actually is. Many argue that social media as a whole is completely useless and that any business investing in it as a form of customer acquisition is losing money. And guess what? I agree. Social media wasn’t built to help you get customers. It wasn’t built around business. It wasn’t even built around outreach…It was built on one thing: social interaction. Social media is designed to make it [...]
The Top 5 Business Uses for Social Media
Social Media is the big thing right now. If you’re not involved in it, you’re just not one of the cool kids, plain and simple. Everyone tells you that you need a Facebook fan page, a Twitter account and all of this other stuff that you really don’t have time for. They got you thinking though…if everyone is doing it, there might actually be some major advantage to it that you must be missing…right? Well yes there is, but only if you do it right. [...]
How Social Media Can Hurt Your Business
A lot of small business owners like to just jump in to things without ever really thinking about it. Social Media is just one of those things that “Everyone” is doing, so you should too, right? Wrong. Social Media – just like every other form of marketing and business-consumer platforms has its pros and cons. Social Media can actually hurt your business a lot more than it can help if it’s not done correctly, or you don’t have the right type of business. It’s a [...]
Using Google + for Business
Recently I had the pleasure of being invited to Google + Beta by a friend of mine on Facebook. Aside from the interest in being part of an exclusive group and the curiosity that came out of all the buzz, I just had to sign up. What I found though was not what I expected at all. Google, as usual, had succeeded in creating something so outside of the box, yet so simple and familiar you could pick it right up without a tutorial. In fact, Google [...]