How Social Media Can Hurt Your Business
A lot of small business owners like to just jump in to things without ever really thinking about it. Social Media is just one of those things that “Everyone” is doing, so you should too, right? Wrong. Social Media – just like every other form of marketing and business-consumer platforms has its pros and cons. Social Media can actually hurt your business a lot more than it can help if it’s not done correctly, or you don’t have the right type of business. It’s a [...]
Using Google + for Business
Recently I had the pleasure of being invited to Google + Beta by a friend of mine on Facebook. Aside from the interest in being part of an exclusive group and the curiosity that came out of all the buzz, I just had to sign up. What I found though was not what I expected at all. Google, as usual, had succeeded in creating something so outside of the box, yet so simple and familiar you could pick it right up without a tutorial. In fact, Google [...]
Social Media in Business – How To Get Started
Social media is the hot stuff right now. You hear about it in the news, your SEO guy is talking about it and your friends, relatives, kids and pretty much everyone you know is using it. These days your car can access your Facebook newsfeed, and your phone can automatically check you in to wherever you are and tweet about it. Of course, anywhere there’s people, there’s potential, so how do you effectively use social media for your business? I think everyone at this point [...]
Social Media Sucks, But I Use It Anyway
Social media is everywhere. On your phone, on your computer screen, in the news, and in the mouths of all the hot marketing gurus these days. But why? What’s with all of this social media hype? Are all of the gurus driving the majority of social media advertising just plain wrong? The answer is yes, because social media sucks. With the rise of the social web, the internet has drastically changed over the last 5 years. It seems that the internet itself has now become the major [...]
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