The Ultimate Purpose

Every week I talk about business, social media, marketing and SEO, but I really wanted to stray form that a little this week.

I’d like to share something with you that’s been heavily on my mind the past several days, and has kept me up each night thinking about it. I’ve thought a lot about the big-picture stuff in my life, and every time I do, I keep coming back to the same thing – that is my ultimate purpose.

Now before you get all weirded out and click off the page, check this out:

Not too long ago there was an experiment conducted at a university. This experiment included a lab rat, a container, some water, and an empty room. The experimenters were trying to test the basic emotions of these rats and whether or not emotions had any effect on survival instinct or the will to live.

In this experiment, they placed a single lab rat into a bowl of water to where it could not get out. The rat was forced to swim around the bowl until it drowned. Here’s the catch though, they turned all of the lights off and left it alone in a dark room while it was swimming.

The rat stayed swimming in this dark room for about 3 hours until it finally drowned.

That’s a long time to be frantically swimming around an unfamiliar environment where you can’t see anything around you. It’s scary to think about what it would be like to do that ourselves, but luckily most of us will never be in that position.

Now the second part of the experiment included another lab rat, the same container, the same water level and the same room, but it also included one simple change. This time, when running the experiment, the light was left on in the room.

Guess how long the lab rat lasted this time? 36 hours.

That’s 12 times as long *FRANTICALLY* swimming for it’s life…

The scientists concluded that the time it took that rat to run out of energy was the point of physical exhaustion. The point at which the rat’s muscles were so exhausted that they physically stopped working. Had the muscles not given out, the rat would have still been swimming frantically around the bowl.

So what does this teach us?

First it teaches us that scientists are really mean people. Let’s put them in a container of water until they drown and see how they like it.

Second though, it shows us that if there is light at the end of the tunnel, we keep going until we physically can’t move our legs to make another step. When we can see that there is hope, it keeps us going until the very brink or bodily malfunction.

And that’s true in all aspects of life.

In your relationships, your business and your life, you need an ultimate purpose. You need something to work toward and you need something that will not let you give up.

Money cannot fill that hole even though we’d all like to think it can. You need a greater purpose in life, and if you don’t have one, you are frantically swimming around in a dark room. Sooner or later, you’ll just give up.
When you have an ultimate purpose, it gives you the unrelenting motivation you need to create something greater then yourself.

After all, life is about happiness. If you have everything you want, but you’re not happy, does any of it even matter?

Personally, I’ve never been motivated by money. In my own life, I’ve always needed something greater to motivate me. Making a difference in someone’s life, helping someone out of a hard situation, or changing the world, I always needed that X factor to keep me going.

As I get older though, I am moving more and more towards my ultimate purpose – to make a difference in the world.

You should too.

Let’s Change The World Together

Making money and profts in your business is great, but at the end of the day, if you don’t make a difference, or you don’t have an ultimate goal, you really didn’t get anywhere in the grand scheme of things.

Striving for what others are to scared to even move towards will set you apart from the rest. Above all else though, having an ultimate purpose will give you an identity. A REAL identity. People will respect you, appreciate you, and love you for it.

The more important thing out of all of this though is the fulfillment you get when you’ve made a difference in the world.

So here’s to making a difference! I invite you to join me on my quest to make the world a better place, one person at a time.

Comment below if you’re willing to join me!

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