Yes, I have standards: 3 Reasons I won’t do business with you
Most people in marketing, especially within the professional services arena are actively looking for clients. Some of them are so into client acquisition that they will literally take on anyone. Sucks for them. See, not all clients are good. And it’s not just for financial reasons either. I’ve had people that want to pay me a lot of money to work with them, but they don’t match my criteria. Of course, it’s a hard situation when you have to reject someone. It’s even harder when [...]
Reputation Management – 5 Steps to Positive When People Talk Negative
Anybody who’s anybody has gotten bad press. It just happens. You can have the best product or service in the world, but it seems that there is always one disgruntled person for every do-good company. It’s not your fault though, you’ve spent the time to build your brand and your company and you wished the best for it. The kind of paradox here is that the bigger you get and the more people you spread your great stuff too, the more likely it is to [...]
How Brand Recognition Burned my Face
So it was a normal day, just me working on my book, talking to a few clients when all of a sudden I noticed I had a bit of free time. This doesn’t happen often because I plan out my days, but this particular day I had an open slot, and I decided to use it. Just so you know, I rarely go “shopping” at all. In fact, I think it’s more accurate to say I never go shopping. On this particular day though, it [...]
Website Suck Syndrome – Are You Infected?
Let’s face it, your website is sick, and not in that hipster good way (screw those cool kids). I mean your website is sick as in its sweating away value and coughing out customers. It needs someone to help. That’s something that unfortunately I have to say to clients all too often. Why? Why does it suck? How can it suck when it looks so pretty? Well, Website Suck Syndrome actually has nothing to do with the way your site looks. There are beautiful sites [...]
Social Media and Brand Power
There has been quite a bit of controversy about just how much advertising on Facebook and Twitter actually is. Many argue that social media as a whole is completely useless and that any business investing in it as a form of customer acquisition is losing money. And guess what? I agree. Social media wasn’t built to help you get customers. It wasn’t built around business. It wasn’t even built around outreach…It was built on one thing: social interaction. Social media is designed to make it [...]
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