Speak Unique: 3 Ways to Stand Out in a Sea of Marketing Noise
Lets face it. There are a LOT of businesses out there. Whatever industry you’re in, chances are there is some sort of competitor out there. The thing is, you have to market your business and attract the same people they do. When you think about the large scale of the entire globe, suddenly you’re just another fish in the sea. Lucky for you though, there are a few ways to stand out from the crowd. Ive listed three of the best ones below, but there [...]
Yes, I have standards: 3 Reasons I won’t do business with you
Most people in marketing, especially within the professional services arena are actively looking for clients. Some of them are so into client acquisition that they will literally take on anyone. Sucks for them. See, not all clients are good. And it’s not just for financial reasons either. I’ve had people that want to pay me a lot of money to work with them, but they don’t match my criteria. Of course, it’s a hard situation when you have to reject someone. It’s even harder when [...]
Reputation Management – 5 Steps to Positive When People Talk Negative
Anybody who’s anybody has gotten bad press. It just happens. You can have the best product or service in the world, but it seems that there is always one disgruntled person for every do-good company. It’s not your fault though, you’ve spent the time to build your brand and your company and you wished the best for it. The kind of paradox here is that the bigger you get and the more people you spread your great stuff too, the more likely it is to [...]
How to Ruin Social Media and Make Everyone Hate You
Since the dawn of time…err…Facebook, people have flocked to social media as “the next big thing” and continuously talked about it as if it were the end-all of marketing. As more people flocked to this new medium, we witnessed the snowball effect in action; that is, as something gains popularity, the speed at which it gains popularity increases, resulting in it gaining even more popularity even faster. We now live in a world where “Social Media” is the buzzword, and everyone on earth that runs [...]
The Apple Effect: How to Sell Bacon to a Pig
Apple is the role-model for every tech company in existence. Over the years, Apple has gone from near bankruptcy to and industry behemoth that is sitting on a pile of cash bigger than the United States Government. There is no doubt it is a force to be reckoned with. Every time a new apple product is released people head out to social media outlets to shout their excitement to the world. People tweet on Twitter, update on Facebook, and every tech blog scrambles to cover [...]
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