Reputation Management – 5 Steps to Positive When People Talk Negative
Anybody who’s anybody has gotten bad press. It just happens. You can have the best product or service in the world, but it seems that there is always one disgruntled person for every do-good company. It’s not your fault though, you’ve spent the time to build your brand and your company and you wished the best for it. The kind of paradox here is that the bigger you get and the more people you spread your great stuff too, the more likely it is to [...]
How to Ruin Social Media and Make Everyone Hate You
Since the dawn of time…err…Facebook, people have flocked to social media as “the next big thing” and continuously talked about it as if it were the end-all of marketing. As more people flocked to this new medium, we witnessed the snowball effect in action; that is, as something gains popularity, the speed at which it gains popularity increases, resulting in it gaining even more popularity even faster. We now live in a world where “Social Media” is the buzzword, and everyone on earth that runs [...]
The Apple Effect: How to Sell Bacon to a Pig
Apple is the role-model for every tech company in existence. Over the years, Apple has gone from near bankruptcy to and industry behemoth that is sitting on a pile of cash bigger than the United States Government. There is no doubt it is a force to be reckoned with. Every time a new apple product is released people head out to social media outlets to shout their excitement to the world. People tweet on Twitter, update on Facebook, and every tech blog scrambles to cover [...]
Information Flow: How to Utilize Insight to Gain Influence
What we are witnessing in our world today is an unmistakable pattern: our world is focused around information flow. We are connected on smartphones, tablets, computers, televisions and game consoles nearly 24/7. Everywhere we go, we are connected to a world of information flow. With more and more real-time tools popping up like facebook and Twitter, access to information is even more critical, and it is becoming an integral part of our society as a whole. Your business may or may not focus around sharing [...]
5 Reasons Why Good Deals are a Bad Idea
We all like a good deal. We all love that crazy promotion that happens every once in a while that gets us all excited to run out of the house and save some cash on that new pair of pink fuzzy car seats that come with free mirror dice. Wait…anyone? No? Just me then… Deals are a part of business. Discounts are often a big part the small business marketing strategy as well. I’ve got some news for you though; discounting your product or service [...]
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