Strategy in a Random World

So what’s the first thing you think you need to start a business? A unique idea you say? While I’ll admit an idea is a big part of any venture, it is actually not a critical part of a successful business. There are plenty of less that unique business that do extremely well, so what separates them from you? The difference is in the strategy. When most people start a business, they like to jump into it head first. After all, they have this amazing [...]