The Price Point Paradox
We’ve all seen it. Those super high prices that make no logical sense whatsoever. When we pass by them we laugh. No one would ever pay that much for THAT thing…would they? Its a combination of humor and curiosity. 98% of you believes that whoever is selling the product in question is crazy, but that other 2% urks you to find out the truth. Why? Why is it priced that high? It doesn’t make sense. Well my friends, I’ve got some news for you. Sometimes on this bizarre planet we call Earth, crazy prices do sell product. [...]
The 5 Most Useless Marketing Tactics
The internet is a big place. When you have a big place, you are generally dealing with a lot of people. Anywhere you gather a lot of people there is bound to be a ton of information floating around. When you throw in misinformation, misunderstanding and good old human ego into the mix, you get a ton of incorrect information. That’s what this post is about: the 5 marketing tactics that are an absolute waste of your time. I’ve assembled this list over my countless [...]
Why Smart People Buy Dumb Things
I was at Pier 1 Imports the other day browsing with my sister for some amenities for her new place and stumbled on something I thought was astounding. I stood there in shock, scratching my head. I really COULDN’T be looking at what I thought I was looking at, in my mind that was just absolutely impossible. I stared at this mysterious item for the better part of 2 minutes really trying to understand, or to find any real rational explanation as to why anyone [...]
What Makes People Buy?
So you’re making money somehow, right? It’s really a given, if you want to survive in this day and age you kind of have to make money…Unless there is some money-less society out there I don’t know about. With that being said though, I can pretty much assume that whatever you do, it has to do with people and their wallets… But what ACTUALLY makes them buy your product or service? If you were pondering the answer to that question, you’re in luck! Because I’m [...]
How To Get Clients To Chase You Down and Make You Sell To Them
I was standing there, shocked and in awe at what had just happened. With a blank stare that seemed to look into another dimension of existence, I slowly reach down and picked up my jaw off of the floor. Nothing had ever made me doubt that I was living in reality more then that moment, yet nothing had ever made me happier. The fact that no one could ever get used to something like this made me doubt that it was real at all – yet as awkward as [...]
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