Browsing articles tagged with " social media"

3 Things That Could Be Killing Your Business Online

May 31, 2012   //   by Tim Ruswick   //   Business  //  1 Comment
Things Killing Your Business

Let’s face it. When it comes to how people can improve a business, sure they get excited, but fixing something that’s broken in a business just isn’t as motivating as implementing new ideas. It’s a lot easier to convince someone to try something new to make money than it is to convince them to fix something that is losing money. Fixing isn’t as exciting as building. With that in mind, I put together a simple list of 3 of the things that I see most [...]

7 Don’ts for Brands on Social Media

May 10, 2012   //   by Tim Ruswick   //   Social Media  //  No Comments
Things Brands on Social Media Shouldn't Do

We’ve all heard about social media by now. In fact, you probably are reading this post because of a link posted on a social channel. The internet itself has adapted and allowed us to connect with each other in real time and be…well, social. The problem we are facing now is that entities, not people, are making the jump into our social arena. A system that was designed for people to connect with people is now being used by brands to connect with people, and [...]

How to Ruin Social Media and Make Everyone Hate You

Mar 8, 2012   //   by Tim Ruswick   //   Social Media  //  6 Comments
how-to-ruin-social-media

Since the dawn of time…err…Facebook, people have flocked to social media as “the next big thing” and continuously talked about it as if it were the end-all of marketing. As more people flocked to this new medium, we witnessed the snowball effect in action; that is, as something gains popularity, the speed at which it gains popularity increases, resulting in it gaining even more popularity even faster. We now live in a world where “Social Media” is the buzzword, and everyone on earth that runs [...]

The Tech Effect – How Faster Speeds Slow Down Your Business

Jan 5, 2012   //   by Tim Ruswick   //   Productivity  //  No Comments
The Tech Effect

Technology is getting faster. There’s now doubt about that. Hell, even the speed at which technology is getting faster is…um…getting faster. This world is only going to speed up, and there’s nothing we can do about that. The turtles of the world have no choice but to put on some roller skates and strap a rocket on their back if they want to get somewhere these days, that’s just how life is. But – Is it for the best? Is the speed of technology actually [...]

Social Media and Brand Power

Dec 1, 2011   //   by Tim Ruswick   //   Social Media  //  No Comments
The Brand Influence of Social Media

There has been quite a bit of controversy about just how much advertising on Facebook and Twitter actually is. Many argue that social media as a whole is completely useless and that any business investing in it as a form of customer acquisition is losing money. And guess what? I agree. Social media wasn’t built to help you get customers. It wasn’t built around business. It wasn’t even built around outreach…It was built on one thing: social interaction. Social media is designed to make it [...]

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