Information Flow: How to Utilize Insight to Gain Influence
What we are witnessing in our world today is an unmistakable pattern: our world is focused around information flow. We are connected on smartphones, tablets, computers, televisions and game consoles nearly 24/7. Everywhere we go, we are connected to a world of information flow. With more and more real-time tools popping up like facebook and Twitter, access to information is even more critical, and it is becoming an integral part of our society as a whole. Your business may or may not focus around sharing [...]
5 Reasons Why Good Deals are a Bad Idea
We all like a good deal. We all love that crazy promotion that happens every once in a while that gets us all excited to run out of the house and save some cash on that new pair of pink fuzzy car seats that come with free mirror dice. Wait…anyone? No? Just me then… Deals are a part of business. Discounts are often a big part the small business marketing strategy as well. I’ve got some news for you though; discounting your product or service [...]
Social Media and Brand Power
There has been quite a bit of controversy about just how much advertising on Facebook and Twitter actually is. Many argue that social media as a whole is completely useless and that any business investing in it as a form of customer acquisition is losing money. And guess what? I agree. Social media wasn’t built to help you get customers. It wasn’t built around business. It wasn’t even built around outreach…It was built on one thing: social interaction. Social media is designed to make it [...]
The Top 5 Business Uses for Social Media
Social Media is the big thing right now. If you’re not involved in it, you’re just not one of the cool kids, plain and simple. Everyone tells you that you need a Facebook fan page, a Twitter account and all of this other stuff that you really don’t have time for. They got you thinking though…if everyone is doing it, there might actually be some major advantage to it that you must be missing…right? Well yes there is, but only if you do it right. [...]
The Price Point Paradox
We’ve all seen it. Those super high prices that make no logical sense whatsoever. When we pass by them we laugh. No one would ever pay that much for THAT thing…would they? Its a combination of humor and curiosity. 98% of you believes that whoever is selling the product in question is crazy, but that other 2% urks you to find out the truth. Why? Why is it priced that high? It doesn’t make sense. Well my friends, I’ve got some news for you. Sometimes on this bizarre planet we call Earth, crazy prices do sell product. [...]
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